In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Alejandro Real of Canopy Lawn Care of Southern Miami about how he’s building a fertilization and weed control business around safer, more natural products in one of the toughest turf environments in the country: South Florida.

Alejandro explains how Canopy’s “healthy soil, healthy grass” philosophy leads them to use ingredients like coffee grounds, sea kelp, and corn gluten instead of relying on heavy synthetic inputs that can shock lawns, irritate pets, or worry homeowners, and why he focuses on educating clients so they understand this is a long‑term health strategy, not just a quick green‑up.

You’ll hear how the Canopy franchise’s agronomy team in Raleigh tracks weather, drought, and disease pressure nationally to adjust treatment plans, how Alejandro simplifies pricing with a single “Pro Package” billed monthly, and why he believes early‑stage operators should avoid expensive ads and instead leverage yard signs, door hangers, and even free lawn care in key neighborhoods to land their first 10–15 customers.

Whether you’re curious about more natural lawn care or looking for practical marketing ideas to grow your own business, this conversation is packed with actionable insights.