From Lawns to Full Backyard Remodels: Scaling Beyond the Race to the Bottom

In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Andrew Winkler of Lawn Boy Landscape Contracting and Construction in Philadelphia about how he intentionally shifted from low‑margin mowing routes to higher‑value landscape construction and full backyard transformations.

Andrew explains why, after starting as a grass‑cutting company, he moved completely out of residential lawns (keeping only select commercial sites) and into patios, shed pads, sod installs, outdoor kitchens, and full‑yard remodels, driven by rising costs, “race‑to‑the‑bottom” pricing on mowing, and the realization that equipment and labor are far more profitable when used on bigger, project‑based work.

He breaks down how he keeps his pipeline full without recurring maintenance by obsessing over marketing and sales, maintaining a five‑star online reputation, closing 50–70% of estimates, and responding quickly so he stays booked with multi‑day jobs where commute time matters less.

You’ll also hear how he thinks about route density for projects, why owning the right equipment (like a gas tamper) dramatically changes margins, and why his top priority for future growth is attracting “A‑player” employees and building tight systems before scaling further.

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