In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Mark Rodriguez of That Lawn Guy LLC in the St. Charles area of St. Louis about how he walked away from a decade in middle management at a senior living facility and turned a part‑time side hustle into a full‑time solo lawn care business built around freedom, relationships, and smart marketing.

Mark shares how he focuses on core services—weekly mowing, light tree and hedge trimming, brush and cleanup work, small grading and elevation fixes—and brings in trusted local help on bigger jobs, while staying personally hands‑on with every yard.

He explains how he built his first 10–15 clients through friends, family, and word of mouth, then completely changed his pipeline this year by adding a simple 15‑second video ad, a basic website, and profiles on Google, Nextdoor, Facebook, and Instagram—going from almost no new calls to four or five leads a day.

You’ll also hear how he structures his schedule so he can take his daughters to school, text customers proactively when he needs to shift a visit, and use bundled monthly packages for hedge trimming, bed clean‑outs, and weeding to raise revenue without feeling “salesy” to price‑sensitive homeowners.