In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Exiquio De La Mora of FLOR Landscaping in San Jose, California about how he built a 25‑person, full design‑build outdoor living company in the heart of Silicon Valley by obsessing over communication, logistics, and client experience.

Exequio explains how FLOR specializes in complete exterior transformations—pavers, concrete, porcelain, outdoor kitchens, lighting, planting, and mulch—while deliberately staying out of pools and house remodels, and how a separate DBA, FLOR Property Services, handles select commercial and residential maintenance accounts rooted in his family’s lawn care background.

He breaks down their tight geographic focus within about 25 miles of downtown San Jose, why they’ve started trimming distant commercial work to keep projects within 20 minutes of the shop, and how internal roles (sales, operations, project managers, coordinators, three‑person field crews) are structured to keep foremen on site full‑time while the office team handles procurement and scheduling.

You’ll also hear his philosophy of “overcommunicate, confirm, confirm, confirm,” how that translates into fast responses, proactive coordination with other contractors, and realistic expectations about project manager availability, and his advice to younger contractors on getting their first 10–15 clients using social media, door hangers, and at‑cost jobs that build a five‑star reputation.