In this episode of The Contractor Grow Show, host Mark Lamberth talks with Dylan Goin of Mr. G Lawn and Landscape in Columbus, Ohio, about how he grew from a one-man mowing operation in 2020 into a six-person team maintaining roughly 173 lawns a week, while keeping 80% of his revenue anchored in recurring maintenance.

Dylan shares why he deliberately uses mowing as his “foot in the door,” then upsells customers into full-service packages that include weeding, fertilization, and broader landscape care so he can become their one-stop shop.

He explains how he quotes work using a blend of hourly man-rate math and set project pricing, why he’s currently at 55 dollars per man-hour and thinking about raising rates, and how he fills seasonal revenue gaps by adding services like asphalt sealcoating when grass and weeds stop growing in the late summer heat.

You’ll also hear how he scaled from 70 to 173 weekly mow clients largely through word of mouth, then layered in SEO and done-for-you marketing to keep leads coming without constant flyering, and why he’s now more focused on sustainable, profitable growth than just saying “yes” to every new yard.