In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Bobby Conley of Lawn More in Fort Worth, Texas about how he turned years of part‑time mowing into a steady, repeatable business that’s now about 80% recurring lawn maintenance and 20% higher‑ticket project work.

Bobby explains how he keeps his core service simple, weekly and bi‑weekly mowing, edging, hedge and shrub trimming, light tree work, and seasonal cleanups, while slotting in landscaping projects, flower bed makeovers, and design work mainly in the fall and winter when grass growth slows.

He shares how he first built his customer base with low‑budget tactics like flyers and business cards, then layered on a basic website, social media, and paid online marketing to bring in consistent leads, and why COVID briefly slowed demand when people were home doing their own yards before things rebounded and “took off” again.

You’ll also hear his plans to add licensed irrigation work in response to customer requests, how he upsells existing mowing clients into pruning and tree jobs by simply pointing out what he can help with, and his advice to new owners on combining a solid online presence with on‑property conversations to fill an initial route.